Facebook Live Authority

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Description

Facebook Live Authority

Live streaming is poised to become very much the next ‘big thing’. This is
an entirely new way to create content that allows us to communicate
directly with an audience in a highly engaging manner. It’s new, it’s exciting
and it’s still growing rapidly at this point

What You Will Discover In This Book:

Introduction…………………………………………………………………………………….6
Stats and Figures……………………………………………………………………………7
What You Will Learn in This Book …………………………………………………….8
Chapter 1: The History of Facebook and Live Streaming…………………10
What is Live Streaming and Why Does it Matter? ……………………………..10
The History of Live Streaming So Far………………………………………………12
The History of Facebook so Far ……………………………………………………..13
Acquisitions, Development and Live Streaming …………………………….15
Chapter 2: Facebook Live – What You Need to Know to Get Started .16
How to Use Facebook Live…………………………………………………………….18
What Marketers Need to Know……………………………………………………….24
Chapter 3: Advanced Features and Tips…………………………………………26
Editing Video………………………………………………………………………………..26
Viewing the Live Map…………………………………………………………………….28
Chapter 4: Facebook Live vs Periscope vs Meerkat ………………………..32
The Advantages of Facebook Live ………………………………………………….33
Features and Specs………………………………………………………………………36
The Odd One Out: ‘Blab’ ……………………………………………………………37
Chapter 5: Ideas for Content ………………………………………………………….38
Sharing Exciting Moments ……………………………………………………………..38
Vlogging………………………………………………………………………………………39
More Great Formats for Streams…………………………………………………….40
FACEBOOK LIVE AUTHORITYTop Tips ………………………………………………………………………………….40
Reviews…………………………………………………………………………………..41
AMAs………………………………………………………………………………………41
Interviews ………………………………………………………………………………..41
Discussion ……………………………………………………………………………….41
Tours ………………………………………………………………………………………41
Chapter 6: How to Create Engaging Live Videos …………………………….42
How to Create Professional Videos …………………………………………………43
Professional Content …………………………………………………………………….44
Chapter 7: How to Build Your Following and Get More Viewers! ……..45
Facebook Marketing Done Right …………………………………………………….46
Using Facebook Ads……………………………………………………………………..48
Chapter 8: How to Monetize Facebook Live ……………………………………50
A Simple Sample Business Model ………………………………………………51
Chapter 9: Top Tips for Facebook Live Success …………………………….53
Tell people when you’re going to broadcast ……………………………………..54
Wait for a strong connection…………………………………………………………..54
Write a compelling description………………………………………………………..54
Invite users to follow ……………………………………………………………………..55
Experiment with length ………………………………………………………………….55
Go live often and experiment………………………………………………………….56
Chapter 10: The Future of Live Streaming………………………………………57
Conclusion & Summary …………………………………………………………………61

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